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Venturing into the realm of ad networks can feel like stepping into a labyrinth of complex pricing models. As a marketer, deciphering these models is crucial for optimizing your advertising spend and achieving tangible results. Firstly, we need to understand the fundamental types of pricing structures commonly employed by ad networks. Generally, … Read More

Maximizing your ad network's ROI requires a multi-faceted approach. Start by evaluating your campaign metrics closely to identify areas for improvement. Then, leverage audience grouping strategies to deliver ads to the ideal audience. Continuously test different ad creatives and placements to find what yields higher conversion rates with your targe… Read More